Intellectual property rights are meaningless if they cannot be enforced in the marketplace. The threat of enforcement is what ensures the protection of an intellectual property right. We ensure the existence of an effective enforcement regime as it is a critical aspect of a well-functioning IP system and help ensure that your intellectual property rights are protected.
The primary goal of intellectual property protection is to enable a business to reap the benefits of their unique invention and creation. The intellectual property assets can only offer benefits when they are enforced, otherwise, counterfeiters and infringers will always be able to take advantage of the absence of an effective enforcement mechanism to protect your hard work. Therefore, the enforcement of intellectual property rights is fundamental to your business in order to:-
Maintain the legal validity of your intellectual property rights before the relevant public authority.
Avert infringement from continuing or even occurring in the marketplace to prevent any damages in the form loss of reputation and goodwill.
To help your business seek compensation for the damage caused, i.e. loss of profits or revenue, as a result of infringement in the marketplace.
A. A & ASSOCIATES – Pakistan’s leading IP Law firm